Website Privacy Policy

Effective Date: [Month] [Day], 2026
Last Updated: [Month] [Day], 2026

1. Overview and Scope

This Privacy Policy describes how HELP Financial Corporation (“HELP Financial,” “HELP,” “we,” or “us”) collects, uses, and protects information from visitors to our public website located at www.helpfinancial.com (the “Site”).

This Privacy Policy applies only to the Site and to information collected from prospective clients, partners, and other business visitors. This Privacy Policy does not apply to the HELP Financial Patient Portal or to any information submitted for the purposes of managing patient accounts, making payments, or viewing financial statements. For those activities, please see Section 7 below.

By using the Site, you consent to the practices described in this policy.

 

2. Information We Collect

We collect information in two primary ways:

a. Information You Voluntarily Provide

If you choose to contact us through the Site (for example, by submitting an inquiry or requesting that a representative contact you), we may collect:

  • Name

  • Company or organization

  • Email address

  • Phone number

  • Any other information you choose to submit

Contact form submissions are delivered directly to a small group of authorized HELP personnel for the purpose of responding to your inquiry. They are not stored in a customer relationship management (CRM) platform by default.

b. Information Collected Automatically

When you visit the Site, we may automatically collect limited information about your device and browsing activity, such as:

  • IP address

  • Browser type

  • Device type

  • Pages viewed

  • Date and time of access

  • Referral sources

This information is collected for analytics, performance, and security purposes.

 

3. Cookies and Analytics

The Site may use cookies and similar technologies to enable basic website functionality and to understand how visitors use the Site.

We may use third-party analytics tools, such as Google Analytics, to analyze website traffic and usage patterns. These providers may set their own cookies or use similar tracking technologies.

You can adjust cookie preferences in your browser settings and can learn more about data collection practices from Google by visiting Google’s privacy resources.

 

4. How We Use Information

We may use information collected through the Site for the following business purposes:

  • Responding to inquiries or requests

  • Providing information about our products and services

  • Improving the performance and usability of the Site

  • Conducting analytics and internal reporting

  • Protecting the security and integrity of our systems

With your permission, and consistent with applicable law, we may also use contact information for future marketing communications, including outreach to prospective clients. You may opt out of such communications at any time by contacting us at the email address listed in Section 11 below.

 

5. Information Sharing and Disclosure

We do not sell personal information collected through the Site. We do not share personal information with third parties for their own independent marketing purposes.

We may disclose information in the following limited circumstances:

  • Service Providers: We may share information with third-party service providers who perform functions on our behalf (e.g., website hosting or analytics).

  • Legal or Compliance Purposes: We may disclose information if required by law, regulation, subpoena, or governmental request, or to protect our rights or the safety of others.

  • Business Transfers: If HELP is involved in a merger, acquisition, or asset sale, information may be transferred as part of that transaction.

Any such disclosures are limited to legitimate business or legal purposes.

 

6. Data Protection and Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect information collected through the Site from unauthorized access, use, or disclosure.

However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

 

7. Patient Portal and Protected Health Information (PHI)

The Site does not collect, store, or process Protected Health Information (PHI) or financial account information from patients. Patients who wish to create an account, make a payment, or view financial statements will be directed to the HELP Financial Patient Portal, which is operated separately from this Site and maintains its own privacy and security practices.

If you are a patient seeking to manage an account or make a payment, please visit the HELP Financial Patient Portal for the applicable privacy notices and terms.

 

8. California Privacy Rights

If you are a resident of California, you may have certain rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to:

  • Request access to personal information we have collected about you

  • Request deletion of personal information, subject to certain exceptions

  • Receive information about how personal data is collected and used

  • Be free from discrimination for exercising your rights

To submit a request under California law, please contact us using the information provided in Section 11 below.

HELP does not sell personal information as defined under California law.

 

9. Children’s Privacy

The Site is intended for business use and is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13.

 

10. Links to Other Websites

The Site may include links to third-party websites or portals not operated by HELP. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies before providing information.

11. Contact Us

If you have questions about this Privacy Policy or wish to exercise a privacy right, please contact us at:

HELP Financial Corporation
Email: privacy@helpfinancial.com
Mailing Address:
765 Wing St. Plymouth MI 48170

 

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on the Site with a revised “Last Updated” date. Use of the Site following any changes indicates acceptance of the revised policy.